Your Screenwriting Career
Part I
Being your own chief strategist
by
Gato Scatena
InkTip, vice president
Scatena & Rosner Films, executive
Statistics
and strategy are incredibly important to the success of every business,
and screenwriting is, make no mistake, a business.
Strategy Exists Regardless of Your Participation
Personally, I like logic. So, let’s start with Basic Logical Truth #1 off which we can later expand.
Basic Logical Truth #1:
Achieving a successful career requires strategy.
Sure,
there are arguments to every rule. One rebuttal to this logical truth,
specifically in regards to the entertainment industry, could sound
something like “but Troy Duffy was just a lowly bartender who gave his
screenplay, The Boondock Saints, to the one industry assistant connection he had, and the rest was history.”
These instant success stories do happen, but they are in fact not a rebuttal to the rule, and lead us to…
Basic Logical Truth #2:
Strategy is the mitigation of failure.
In
other words, strategy is simply a method employed to increase the
chances of success, but does not necessarily guarantee success!
For argument’s sake, let’s first assume Troy Duffy’s
“strategy” was to give his screenplay to the single industry connection
he possessed. I would never recommend this “all your eggs in one
basket” strategy, but occasionally it works. For Troy, this would be a
100% success rate (the number of scripts sold / the number of
individuals given a screenplay), however if he expected this success
rate to hold true in the future, he would likely be disappointed,
because his initial sample group (the number of people he gave his
script to) was far too small to get an accurate statistic (sta-tis-tic. Noun. - A fact or piece of data from a study of a large quantity of numerical data.)
A different scenario: now let’s consider that Troy
Duffy, being the social bartender he was, actually had dozens of
industry connections. Instead of giving his screenplay to just one
connection, he gave it twenty-four! In this scenario, Troy understands
the “raffle ticket” logic: that by giving his screenplay to more people,
he thereby increases his chances that the screenplay gets sold. If he
sells his script to one of the twenty-four, this success rate would be
about 4.1%.
Since the latter scenario has a larger sample group,
it’s safe to say that the 4.1% success rate is much more accurate than
the former 100% success rate. Based on this 4.1% figure, would it then
be prudent for Troy to give his next screenplay to only one person? Or
would it be better to give his script to one hundred industry
people—increasing his chances 4-fold from his last success? Obviously,
the more the better, based on these statistics.
So, both of the aforementioned scenarios technically
had strategy, but it was the second scenario’s strategy that was more
likely to succeed.
Basic Logical Truth #3:
Strategy exists regardless of your participation, so being a participant is advised.
The bottom line is that anyone can increase their chances of success as long as they do two things:
- Know the statistics that affect their career.
- Act on those statistics (AKA employ strategy).
Supply & Demand Strategy
Selling ice to Eskimos is not a recommended business
model. Why is this? Eskimos have access to such a large supply of ice
that the demand for ice is non-existent.
As much as I appreciate all of the artists reading
this article, and the potentially genius screenplays you have written,
if the demand for such a screenplay is low, then the chances of it
getting produced are exponentially lower. So, if your goal is to get
your screenplays produced, it would be advisable to write screenplays
that are in demand. And with that, let me shed some light.
Through InkTip.com, producers and executives produce
approximately 28 feature films per year, in addition to hundreds more
options, purchases and hires. The following figures are just a broad
snapshot of the producer demand over the past few years:
- Thrillers – 42.6%
- Comedy – 30.5%
- Drama – 27.6%
- Horror – 23.5%
- Action/Adventure – 17.7%
- Crime – 12.1%
- Family – 7%
Of the movies in production or already produced through InkTip in 2013:
- Thriller - 38.9%
- Drama - 33.3%
- Horror - 16.7%
- Action - 11.1%
- Romance - 11.1%
- Crime - 5.6%
- Sci-Fi - 5.6%
- Comedy - 5.6%
- Western - 5.6%
- Family - 5.6%
Hollywood
trends move in cycles, so even though comedy is a very popular genre
statistically, it has not been in as much demand so far this year
vis-à-vis last year at 26.1%. Producers are very familiar with these
trends, and as such, shifts in the marketplace can occur any given week
based on distributor demand.
Do not necessarily read the aforementioned
statistics as a reason to not focus on your comedies however. These
statistics should be read much like the stock market. Do you sell your
stock out of fear when they’re low, or do you wait for them to rise
again? Professional traders say “wait,” and when you have a long-term
statistic like we do above, then you know comedy is literally bound to
bounce back up.
In other words, comedy is likely to end up with a
20-30% market demand by the end of the year, and thus far, it’s only at
5.6%. This would suggest that in the next 6 months, interest in
comedies is likely to rise.
I’m not here to dwell on the ebb and flow of
comedies; rather I wish to illustrate the importance of both historical
statistics, contemporary statistics, and how to read the relationship
between the two.
To keep these statistics for yourself, I encourage
everyone to read InkTip’s weekly newsletters to see what’s getting
optioned and sold, keep stats on the current box office, read The
Hollywood Reporter to see what’s selling. With these information
sources, figure out what the statistics mean for your current
screenplays versus what you should be focusing on for the future.
Choosing Your Marketplace(s)
More produced and agency-represented writers use
InkTip.com and the Pitch & Networking Summit than any other similar
companies or marketplaces. This is for one simple fact: InkTip actually
gets movies produced. Obviously I’m a bit partial to InkTip, but not
because I’m its vice president, rather because I know the numbers. Both
in my work at InkTip, and my work as a producer and film finance
strategist, I use statistics to inform my strategy and investor
recommendations. So far, none of my company’s investors have lost money
on film investments, and InkTip has gone from 12 films per year to 28
since my tenure began. I certainly cannot come close to taking all the
credit for either, but I can guarantee that the numbers influenced every
individual who played a part in these successful records.
It’s no wonder that career writers and their
representatives use and recommend InkTip; they know the numbers.
That said, don’t blindly take my word or anyone
else’s word as fact. Do your research. Fortunately, you’re in an
industry that thrives on credit. Everyone involved in every production
wants credit for their efforts. When a pitching event, marketplace
website, or screenwriting service makes claims that they have gotten
movies produced, look them up on the International Movie Database
(IMDb.com)! Google them! Confirm or debunk claims before making a
decision as to where to put your efforts, time, and money. (InkTip’s
IMDb profile: http://www.imdb.com/company/co0251773/)
This is just like any other statistic in your career; you need to know what works.
Your Career Moving Forward
Every aspect to your screenwriting career, beside
the creative spark, can and should be managed like a company. I know it
can be difficult to turn off your creative switch, and press the CEO
button, but just getting familiar with these concepts will beneficially
change the way you work. So, in conclusion, to all of you, find your
stats, find your strategy, and keep writing.
About The Author
Gato Scatena is vice president at InkTip.com, and
has been producing films through Scatena & Rosner Films since 2010.
Most recently he was a financial consultant for “Filth” (starring James
McAvoy, Jamie Bell, produced by Celine Rattray), and produced
“Imaginary Friend” for Lifetime (starring Lacey Chabert, Ethan Embry,
directed by Richard Gabai, found through InkTip). He and his company
are now in post-production on the feature comedy “Mantervention”
(starring Mario Van Peebles, Nick Roux, Travis Van Winkle).
Questions can be Tweeted to Mr. Scatena at @GatoScatena